Ranatec, a part of the Qamcom Technology AB group and supplier of specialized test and measurement equipment for RF and microwave applications, announced the launch of a fresh new look and feel, and renewed brand strategy. The company’s exciting new visual identity and logo was launched on the Ranatec website and social media channels, LinkedIn and Twitter.
The new positioning and visual identity emphasize that Ranatec is a highly responsive innovation partner with a constant aim to create progress for its clients. When customers seek absolute excellence and need a long-term partner they can trust and work closely Ranatec is the solution.
“With a rich history and roots going back nearly thirty years, Ranatec is dynamic tech company based in the heart of Gothenburg’s dynamic technology arena. We supply state-of-the-art test and measurement equipment for niche RF and microwave applications, digital signal processing and application software for global players, said Magnus Kilian, CEO, Ranatec.
Ranatec is ISO9001:2015 certified and offers specialist services within eight defined domains to a global customer base including the world’s leading electronics manufacturers.
“In 2020, we concluded that our branding was no longer a match for Ranatec’s identity. Together with Qamcom branding expert Christopher Ahlström, we embarked in a comprehensive process to re-evaluate Ranatec’s mission, brand promise, core values and clarifying our unique commitment to providing state-of-the-art, modern products and services to our global customer base.”
“Realizing the true potential of the Ranatec brand has been a truly invigorating and exciting process,” continued Kilian. “We are excited to invite our customers, partners and friends in the market to visit our new website, ranatec.com, and join us in Ranatec’s journey.”