Google and Apple claim their devices deliver a better sleep; not true, university says

Shocked I am, shocked beyond words.

A new study from Brigham Young University (BYU) found that a highly-touted smartphone capability claim from both Apple and Google is indeed complete nonsense. The feature, in this case, is Apple’s Night Shift (and Android’s Night Mode), which adjusts a device’s screen to warmer hues, theoretically allowing users to get to sleep faster.

BYU detailed the perception, the myth Apple and Google played upon, and then obliterated it.

“It’s widely believed that the emitted blue light from phones disrupts melatonin secretion and sleep cycles. To reduce this blue light emission and the strain on eyes, Apple introduced an iOS feature called Night Shift in 2016, a feature that adjusts the screen’s colors to warmer hues after sunset,” BYU said in a statement. “Android phones soon followed with a similar option, and now most smartphones have some sort of night mode function that claims to help users sleep better. Until recently, claims of better sleep due to Night Shift have been theoretical. However, a new study from BYU challenges the premise made by phone manufacturers and found that the Night Shift functionality does not actually improve sleep” nor does it help people get to sleep any more quickly.

This raises an important question: Don’t Apple and Google have to have proof that something works before sending the marketers out to shout it from the highest virtual rooftop? Doesn’t the FTC, perhaps, want to weigh in?

The short answers: No and no, which is why IT must maintain a strict caveat emptor attitude at all times, especially when making mobile decisions.

Copyright © 2021 IDG Communications, Inc.

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