The public cloud could evolve like streaming services

Streaming services, the kind we use from Apple TV, Roku, smart TVs, mobile devices, or other systems are beginning to look a lot alike in terms of the content that they offer—no matter if you’re paying for them or not.

Case in point, during the pandemic I wanted to binge-watch a specific show. The cost was $30 for an all-season pass for one service. I paid for it and enjoyed the episodic series over a few weeks.

Of course, this series was offered for free a few months later on a free streaming service owned by one of the major networks. I was out $30 for a show I eventually could have watched for nothing. I did enjoy watching the series a few months prior, but was it worth $30?

I’m seeing similar patterns in the public cloud world, and enterprises should be aware that this could happen sometime in the next few years. If it does, what are the opportunities and threats we’ll likely face?

If you think that many of the public clouds are beginning to offer the same patterns and types of services, and sometimes the same specific services, you’re right. Databases, Kubernetes development platforms, artificial intelligence (AI), serverless systems, and even packaged software are available on most public clouds.

Although sometimes these services are cloud native, meaning they are only offered on a specific cloud brand, others can be found in the partner marketplaces of almost all cloud providers. These include traditional enterprise databases, open source AI systems, and open source and closed source development systems, just to name a very few.

Copyright © 2021 IDG Communications, Inc.

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