Critical Components from Rochester Electronics are Now Available in the Digi-Key Marketplace


Digi-Key Electronics, which offers the world’s largest selection of electronic components in stock for immediate shipment, is proud to share its ever-growing relationship with Rochester Electronics, the world’s largest continuous source of semiconductors.

The COVID-19 pandemic and many other supply chain factors have placed significant strains on the electronic components supply chain, with shortages rampant throughout the industry. Between Digi-Key’s high-inventory buying model and Rochester’s massive in-stock inventory, as well as their licensed manufacturing capabilities for end-of-life (EOL) and legacy products, the partnership offers ease in procurement for many needs that cannot be fulfilled elsewhere during this tumultuous time.

Jim Ricciardelli, EVP of digital business for Digi-Key stated that they launched the Digi-Key Marketplace last summer to give engineers and innovators access to more product lines than ever before, through a one-stop shopping experience that serves the entire ecosystem of technology innovation. With Rochester Electronics joining the Marketplace, they are able to offer more in-stock devices and semiconductors than ever before, supplying their global engineering community with the parts that they need most. The Digi-Key and Rochester partnership is great for their customers as they are both privately-owned companies that are customer value-driven first and foremost. They have seen an immediate positive impact on our customers.

The partnership also guarantees authentic components, at a time when a component counterfeit is on the rise due to shortages and high demand. Rochester boasts partnerships with more than 70 authorized manufacturers, and Digi-Key is an authorized distributor for more than 1,800 industry-leading suppliers. Customers can rest assured that the products they order are authentic and come to Digi-Key and Rochester directly from the manufacturer.

Christa Brooks, channel sales manager for Rochester Electronics said that it has been a very rewarding experience working with the Digi-Key Marketplace team. They see a high level of customer service from every department they work with, and the digital Marketplace portal is user-friendly as well. She further added that he is very proud of the Digi-Key and Rochester partnership in the Marketplace.

While Digi-Key anticipates the overall component shortages in the industry will likely last into 2022, the Rochester Electronics partnership is helping continuity of supply for Digi-Key customers.

Click here to learn more about the Digi-Key Marketplace.



Source link