Apple gains traction as enterprise workplaces become hybrid

Fresh research once again shows the extent to which the move to hybrid working has boosted Apple adoption across the enterprise, proving that employees will opt for systems from the company when they can.

Given choice, most employees use Apple

The research was made available by Kandji, one of a growing number of companies now offering device management of Apple hardware to enterprise clients. The data is based on a global survey of 300 IT decision makers conducted by Dimensional Research and confirms Apple’s grasp on many enterprise hearts and minds.

”When given the choice, most employees choose to use Apple devices at work,” said Adam Pettit, founder and CEO of Kandji. “By April 2020, 70% of the workplace reported that they worked from home — an all-time high. Personal and professional work environments became one in the same, increasing desire for the familiar Apple experience in both settings. Demand for Apple devices at work will continue to escalate, as the remote workplace becomes the standard.” 

Among other findings, Kandji’s research shows 70% of companies more than doubled the number of remote or hybrid workers in the past two years, while 76% of respondents reported employee use of Apple devices also increased. 

Keep people happy, or lose them

Macs are the biggest beneficiary of this. Earlier this year, we learned Apple’s Mac sales now account for 23% of enterprise PC sales, while last week we heard that employees are prepared to join the Great Resignation and quit their job if they can’t use their choice of platform.

In 2019, IBM also shared its own internal data. Pointing to clear productivity and cost benefits from use of Apple kit, IBM CIO Fletcher Previn said:

Copyright © 2021 IDG Communications, Inc.

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