Metaverse? A Second Life with VR glasses

Facebook’s Mark Zuckerberg recently announced the company would rebrand to “Meta” and focus on creating the metaverse. This move continues a long-running thread where Zuckerberg tries to make the company less vulnerable to Google and Apple and keep it relevant amidst growing discomfort about how effective the company is at turning our elderly parents into fascists, among other things.

Facebook is expected to make better use of its 2014 acquisition of Oculus, which made virtual reality headsets—a move that has not paid off so far.

Many people received Zuckerberg’s virtual ride from his living room, to play cards in space with his robot friend, with a bit of skepticism or ridicule. As a side note, most of my Facebook friends are also robots.

What do business people think about it? A lot of businesses have set up a virtual presence, and what they find is, what’s the point?

“But, if in fact I could walk up to the virtual support desk and meet the avatar of the virtual support person, which would then find somebody in the company that has the right skills to actually help me, that could become of great value,” says one executive.

“I really feel like [they are] onto something here. This could just be a short-lived fad but it just seems like there is just so much productivity boosting that can be done with virtual business worlds—it just has to happen,” advocates one thought leader.

Copyright © 2021 IDG Communications, Inc.

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