4 big ways to put Zoom apps to work


With many companies using Zoom as a primary way to connect remote workers over the past 18+ months, company meetings, strategy sessions, project discussions, and more moved to the videoconferencing platform — and so did a large chunk of business data and content. Organizations that have invested lots of money in other collaboration tools suddenly found themselves concerned with their ability to monitor, preserve, and access the data in Zoom for workflow, security, troubleshooting, or marketing purposes.

While Zoom has long offered integrations with hundreds of different tools that connect the services in various ways, such as by allowing you to launch a Zoom meeting from within another app, the company recently launched Zoom Apps, which bring certain aspects of other apps and services into Zoom meetings. It’s a bit confusing, especially when you visit the Zoom App Marketplace and find “Zoom Apps” listed as a category alongside more typical categories such as Analytics, Collaboration, and Productivity.

We set out to find the most useful types of apps in the Zoom App Marketplace for enhancing and extending Zoom. Rather than worry about whether something is a “Zoom App” or a Zoom integration with another app, we chose to highlight the different tools that can help create a better video meeting experience or allow companies to track, analyze, and secure data from Zoom video calls and chat sessions.

We created our own categories below based on our insights, but there is some overlap among them — for instance, some collaboration apps include recording and transcription elements. The following are not necessarily endorsements of specific apps, but rather examples that highlight the different types of apps available within a few key business categories. There are hundreds of additional apps that you can find via the App Marketplace.

When researching apps, keep in mind that many of them require specific user roles (such as account admin) and account types in Zoom, while others allow regular users to install them. Within each app description is a list of installation requirements (including which version of Zoom is required), app permissions and scope, and support resources from each developer. Before you install any app, make sure the permissions it requests don’t violate your company’s privacy policies.

The developer resources for each app include a documentation page with instructions for installing and using the app. In most cases, you’ll be required to set up an account (or sign in to an existing account) with the service you’re connecting to Zoom.

Copyright © 2021 IDG Communications, Inc.



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