Nothing revealed nothing — but I’m still excited


The Nothing “The Truth” event came and went Wednesday (March 23) revealing… well nothing in particular. But founder Carl Pei painted a picture of a brand that was all about removing the cynicism and clinical nature of consumer technology that’s all about iterative updates and nothing new. 

“Consumer tech, how did we let it get so boring,” said Pei. “We’re here to change this.” 



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