It’s official — Netflix is getting a cheaper tier with ads

Earlier this year, Netflix suggested that ads could come to the service as part of a cheaper subscription tier. Now it’s been confirmed that this will definitely happen (via The Hollywood Reporter (opens in new tab)).

Netflix Co-CEO Ted Sarandos shared the news at the Cannes Lions advertising festival earlier today (Thursday, June 23). Speaking on stage with Sway podcast host Kara Swisher, Sarandos revealed that advertising will play a part in the future of Netflix.

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