Microsoft bolsters its video ads business in a new partnership with Netflix

Here’s one you probably didn’t see coming, although it makes a fair bit of sense when you dig into it. 

Streaming giant Netflix has made public its intention to move towards a more affordable ad-based offering in recent months, as it faces stiff competition in the subscription-based TV market. To that end, Netflix has decided to partner up with Microsoft as its exclusive partner for serving its ad infrastructure, in an announcement (opens in new tab) that dropped just yesterday.

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