Forget Black Friday! These are the last-minute Prime Day deals too good to miss


Alienware AW3423DWF

(Image credit: Future / Dell)

🚨Lowest price ever alert! This is one of the best gaming monitors you can buy today. Its 21:9 aspect ratio gives you a wider field of view in games — particularly useful for first-person shooters — and ultrawides remain great for productivity. In our Alienware AW3423DWF gaming monitor review, we said contrast, color reproduction and screen uniformity on this Alienware are all first class, and you really can’t beat OLED when it comes to black levels.

Alienware 34″ QD-OLED Gaming Monitor: was $999 now $799 @ Dell

Sony WH-1000XM4 with Prime Day Deal tag

(Image credit: Tom’s Guide / Amazon)

One of the most popular items during this Prime Day sale has been Sony’s WH-1000XM4 headphones, and for good reason. These noise-cancelling headphones have dropped to $248, so they’re $100 off. Yes, there’s a newer Sony WH-1000XM5 model, but the XM4s provide everything you need. This includes superior comfort and impressive battery life of up to 38 hours. In our Sony WH-1000XM4 review we called them the best noise-canceling headphones, offering excellent audio quality along with remarkable noise cancelation. We also like the smart controls on board. Act fast on this Prime Day headphones deal! 

Sony WH-1000XM4: was $349 now $248 @ Amazon

Samsung The Frame TV deal

(Image credit: Samsung)

🚨Lowest price ever alert! Samsung’s The Frame TV is a stunning TV and showpiece in one. The built-in Art Mode shows off your photos or works of art from Samsung’s store, and the matte display reduces glare. A slim-fit wall mount is included, and you can even customize the bezel to match your home decor. 

In our Samsung The Frame TV review, we liked the overall picture quality and all of the customization options. The solar-powered remote is great, too. However, you
don’t get Dolby Vision support. Still, at $500 off, this is an amazing Prime Day TV deal. 

Samsung 55” The Frame QLED 4K Smart TV: was $1,497 now $997 @ Amazon

Fire TV Stick 4K with Prime Day deal tag

(Image credit: Amazon)

I’m a little ashamed to admit that I have a 43-inch TV in my bedroom that’s not smart, and the Fire TV stick that I have plugged in there is so slow that there’s a lag of 1-2 seconds when I press the remote. Well, I’ve run out of excuses to upgrade, as the Fire TV Stick 4K is over 50% off for Prime Day.  

The Fire TV Stick 4K offers support for all the major standards, including Dolby Vision, HDR and HDR10+. And unlike my older Fire TV stick this one has Alexa built in, so I can find stuff to watch with just my voice and of course ask about the weather and sports scores. In our Fire TV Stick 4K review we gave it 4/5 stars, saying it “does a great job balancing functionality, price and performance.”

Fire TV Stick 4K: was $49 now $22 @ Amazon

iPad Air 5

(Image credit: Future)

The iPad Air is so good that we think it’s the best tablet overall for the money, but now it’s an even better deal now that Amazon has it on sale. Yup, you can snag the iPad Air 5th gen for $100 off. This is easily one of the best Prime Day deals on tablets we’ve seen. 

In our iPad Air 5th gen review, we said it set a new standard for tablets. And that’s thanks to a powerful M1 chip that runs circles around the Android competition. You also get a sharp and colorful 10.9-inch display and over 10 hours of battery life based on our testing. We’d grab this deal fast. Oh, and the Magic Keyboard is on sale for $269 — which is $30 off. 

iPad Air (5th gen) M1: was $599 now $499 @ Amazon 

TCL S4 series TV with deal tag

(Image credit: TCL )

If you’re on the hunt for a big-screen TV for a small price, they don’t come much cheaper than this. Right now the 65-inch TCL 4 series is 28% off, bringing the price way down to just $379. That’s a great Prime Day TV deal.

So what do you get for your money? In addition to 4K resolution, the 4 Series offers HDR Pro support for the best colors and contrast, Dolby Atmos for 3D-like sound and an auto game mode for minimizing input lag when you plug in your PS5 or Xbox Series X. There’s 3 HDMI ports on board. 

TCL 65-inch S4 4K TV: was $529 now $379 @ Amazon

Apple Watch SE 2022 deal

(Image credit: Future)

I gave my son an Apple Watch SE and it’s a great starter smartwatch for those looking to track their fitness and get notifications on their wrist. You’ll also find that you use your iPhone a little bit less, which is never a bad thing. 

Right now you can save $50 on the Apple Watch SE 2nd generation, and it’s a great value, complete with Crash Detection capability, a faster S8 processor and it’s low-power mode for getting through a full day on a charge. In our Apple Watch SE 2022 review, we gave it 4 out of 5 stars. The only real strike against this wearable is the lack of an always-on display. 

Apple Watch SE 2022 (GPS/40mm): was $249 now $199 @ Amazon

Board games

(Image credit: Walmart)

Amazon has officially launched its Holiday Toy List. This is one of the earliest holiday toy lists I’ve seen from Amazon. When it comes to toy deals, my advice is to wait it out. Retailers tend to offer the best toy deals in December — in the final days leading up to Christmas. Now the catch is that if you wait too long, you run the risk of the toy(s) you want selling out. So my advice is that if you’re looking for deals on hard to find toys or limited edition toys, buy now before they sell out. If you’re looking for generic toys (board games, dolls, generic Lego sets) — wait a few more weeks for the deals to heat up further.  

Holiday Toy List: deals from $9 @ Amazon

HON Ignition 2.0

(Image credit: Future)

Finding a good home office chair can be tricky. If you go to cheap, you run the risk of having to replace it within a year. Enter the HON Ignition 2.0 — an ergonomic office chair that easily blends in with most home office setups. In our HON Ignition 2.0 review we called it an affordable mid-range office chair with a sleek appearance. The adjustable lumbar support is also a big plus along with the fact that the chair’s seat cushion can be pushed forward or pulled back to accommodate those with longer or shorter legs. Make sure to click on the on-page digital coupon to get this final price, which is its lowest price this year. 

HON Ignition 2.0: was $499 now $359 @ Amazon

Toshiba C350 Fire TV review

(Image credit: Toshiba)

If you want a big-screen TV on the cheap, our TV Editor Nick Pino has rounded up the best big-screen TVs you can get. At the top of his list the Toshiba 75-inch C350 4K Fire TV, which just hit $499. What’s good about this model is that it comes equipped with Amazon’s Fire TV smart platform so you can stream movies and shows from Amazon Prime Video, Hulu, Netflix, and more. It also offers support for Dolby Vision HDR and HDR10 content. It lacks the picture quality of other premium sets and only sports a 60Hz native refresh rate, but it’s super affordable at under $500. 

Toshiba 75″ C350 4K Fire TV: was $589 now $499 @ Amazon

Amazon deals

(Image credit: Shutterstock)

When does Prime Day end? Prime Big Deal Days will come to an end today at 11:59 p.m. (PT). However, as we’ve seen in the past, Amazon will likely continue to offer many deals through the end of the week. This is the first October that Best Buy, Walmart, and Target will also continue to offer deals through the week, so it’ll be interesting to see how good tomorrow’s deals will be. Keep it locked to Tom’s Guide as we’ll be rounding up all the best sales throughout the week/month/end of year! 

  • October 11 at 11:59 p.m. (PT) 
  • October 12 at 2:59 a.m. (ET)

Kindle Paperwhite 2021

(Image credit: Tom’s Guide)

Amazon Prime Day is always a great time to score big deals on Amazon devices and Prime Big Deal Days is no exception. One of our favorite deals is the Kindle Paperwhite (2021) on sale for just $94. That ties last Black Fridays price as the lowest ever for this Kindle. The Paperwhite is the best Kindle we’ve ever tested, and getting it for the same price as the base model Kindle is an absolute steal.

Amazon Kindle Paperwhite: was $139 now $94 @ Amazon


(Image credit: Shutterstock)

I’ve been an Amazon Prime member for over a decade. That’s a helluva lot of shopping on Amazon! One of my favorite and easiest ways to save money on Amazon is by browsing Amazon’s coupons. You can find them on any given day (not just sales events like Prime Day) and they can knock from 5% off a product to over $350 off. Sometimes Amazon lists its coupons on the corresponding product page (usually you’ll find the digital coupon box below the price). But you can also check out my Amazon promo codes guide. To be honest, I’m not seeing a lot of Amazon coupons this Prime Day, but like I said — it’s an easy way to save money and usually one of the first things you should look for when shopping at Amazon. 

LG C2 price history

(Image credit: Future)

I’ve been covering retail deals for 16 years now. I’ve written about retail events/sales for Dealnews, Digital Trends, and now for Tom’s Guide. Throughout those years I’ve learned how to predict sale prices, how to find the best coupons, and how to ensure every deal I find is indeed the lowest price. I’ve also found numerous tools I use everyday at work and when shopping for myself. One of my favorite tools is CamelCamelCamel. It’s a price tracker that shows you a device’s price history over the span of the device’s launch/life. You can access the tracker via its website or via the browser extension called, Camelizer. (I personally prefer the browser extension). It doesn’t provide data for every product sold on Amazon and there are times when it might miss a price drop, but it’s an indispensable tool that I use everyday. Camelizer is just one of the tools I’m using during Prime Big Deal Days to find the best sales right now. 

Hanes t-shirt

(Image credit: Amazon)

My first Prime Day purchase! Earlier this year I was looking for some cheap workout shirts and I bought these Hanes Cool DRI shirts for $25. I liked them a lot. They’re great for weight training and they’re made of moisture-wicking material so they don’t weigh you down. However, be warned that if you do HIIT/cardio workouts and sweat a lot (like me), they’re so-so. I’ve seen better dry-fit style shirts. Still, I like them enough that I just bought another 2-pack. They do run small, so I would recommend buying via “Prime Try Before You Buy” so you can try on different sizes and just keep the ones that fit. 

Hanes Cool DRI Workout T-Shirt 2-Pack: was $28 now $16 @ Amazon

AirPods Pro 2 with a Tom's Guide deal tag

(Image credit: Tom’s Guide)

I love my AirPods Pro (gen 2). I use them everyday at the gym and during the warmer months I also wear them to run outdoors. They offer great noise cancellation (I can tune out the sound of the treadmill at the gym) and they actually stay in place when I’m running. Although Apple charges $249, you can usually find them on sale for $199 on any given day of the week. For Prime Day they’re on sale for $189, which is a new all-time price low for them. Check out our AirPods Pro 2 review for our full take on these Editor’s Choice buds.  

Apple AirPods Pro 2: was $249 now $189 @ Amazon

MacBook Air M2 deal

(Image credit: Future)

Ok, so technically this isn’t a Prime Day deal, but it has Black Friday written all over it. Right now Best Buy has the 13-inch MacBook Air (M2/256GB) on sale for $899. It hit this price point a few times during the late summer, but what makes this such an epic deal is that it’s an amazing laptop. In our MacBook Air M2 review, we said the Editor’s Choice laptop offers an unbeatable combo of performance, design, and battery life. If you’re wondering, Amazon has been sold out of this Mac for months now. 

MacBook Air 13 (M2/256GB): was $1,099 now $899 @ Best Buy

A phone with a Grubhub logo is in hand above a laptop with the Grubhub site

(Image credit: SOPA Images / Getty Images)

Prime Day is great for big-ticket purchases, but it’s also great for small, everyday deals. Here’s a great example of what I’m talking about. It’s no secret that Prime members get free GrubHub Plus for one year. (That’s $119/year in savings). But Prime members can also get 25% off orders of $25 or more via coupon code “PRIMEGRUB”. You can use it on up to eight different orders, but it expires October 12 at 2:59am ET. So you only got a few hours left to use it! Pizza for lunch and dinner, anyone?!

25% off orders of $25+ via “GRUBPRIME” @ Amazon

Nespresso Vertuo Next

(Image credit: Future)

I miss my old Nespresso machine. Nothing beats pushing a button and getting a delicious cup of espresso in seconds. If you’re looking to replace an old model or buying your first, our Homes Editor Katie Mortram recommends the Nespresso Vertu Next. “It’s not quite as cheap as it’s ever been, but on test it was intuitive to use and can brew a full carafe — few other Nespresso Vertuo models can,” says Katie. Frothed milk also achieved a good texture on this machine. Priced at $125, it’s the cheapest it’s been in 2023, BUT it did hit an all-time low of $111 back in 2020. My deals spidey sense thinks it’ll get cheaper next month, but not significantly (maybe just a few bucks), so this is a solid deal right now. Make sure to read our full Nesspreso Vertuo Next review.

Nespresso Vertu Next: was $179 now $125 @ Amazon

LG C2 OLED showing Top Gun: Maverick with Price Drop deal tag

(Image credit: Future)

One of my absolute favorite deals this morning is the 55-inch LG C2 on sale for $1,096. I (along with several other Tom’s Guide crew) own this TV and absolutely love it. I personally think it’s one of the best tech purchases I’ve ever made. It’s a year old (released in 2022) and there’s a new C3 model, but you’ll pay more for it and and as our TV Editor Nick Pino points out in his LG C3 OLED vs LG C2 OLED comparison, the differences aren’t huge. Heads up — this 55-inch model hit this price point back in the spring, but it’s been hard to find it in stock or on sale since then. I really don’t foresee this getting cheaper next month. If anything, it might just sell out, so get this while you can. Check out our LG C2 OLED TV review for our full take on this Editor’s Choice TV.

LG 55″ C2 4K OLED TV: was $1,499 now $1,096 @ Amazon

Black Friday deals credit card

(Image credit: Getty Images)

Welcome to day two of Amazon’s Prime Big Deal Days! Editor in Chief of deals Louis here guiding you through Amazon’s non-stop flood of deals. So here’s a quick summary of what’s happening. Amazon launched its Prime Big Deal Days event yesterday (for Prime members only) and the floodgates for Black Friday busted open across all retailers. Best Buy, Target, Walmart, Home Depot — practically every major retailer is offering Black Friday preview deals.

Now I’m normally not a fan of Black Friday deals that take place outside of November. But this year things are a little different. With so many retailers offering early deals, there’s a lot of price matching happening. That’s great for shoppers. So on this live blog I — and the entire Tom’s Guide team — will guide you threw the very best deals. We’ll cut through the mediocre sales and bring you what’s worth buying now (along with a few items we buy ourselves on this final day of Prime Day). So let’s jump right in! (Make sure to also check out our Prime Day deals coverage for a wider look at Amazon’s sales). 

Amazon Echo Dot with Clock 5th gen with deal tag

(Image credit: Future)

I’ve said it once and I’ll say it again — Prime Day is the best time of year to buy/upgrade your Alexa devices. Right now Amazon is slashing up to 70% off 4K Fire TVs, Echo speakers, Ring security cameras, and Fire tablets. If you already have an outdated Alexa device, remember that you can also trade-in old devices and get 20% off toward the purchase of a new device. I’ve done it before and it’s a great way to get a new device on the cheap (even more so now that they’re all on sale). 

Alexa devices: up to 70% off deals from $12 @ Amazon

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