Siri creator says it’s about to become a ‘real force’ in the AI race against ChatGPT, Copilot and Gemini



Siri doesn’t always get the credit it deserves as a voice assistant. It might not have some of the flashy features ChatGPT Voice or Gemini, but it is privacy aware and works well with shortcuts. And it looks like big things are coming this year, especially with the introduction of iOS 18 around the corner.

Dag Kittlause is the co-founder of the AI startup acquired by Apple in 2010 that led to the voice assistant we know today. He says big things are coming for Apple’s assistant and that it is a “dark horse” in the large language model space.





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