However, photographers all around the world noticed that their images were labeled with “Made with AI” watermarks even though they only suffered minor modifications.
Meta acknowledged the issue and admitted that its labels weren’t always aligned with people’s expectations. Moreover, the “Made with AI” watermark didn’t provide enough context.
To avoid content that includes minor modifications using AI, such as retouching tools, to be labeled “Made with AI,” the social giant announced that it’s updating the label to “AI info” across its apps.
We agree with the Oversight Board’s recommendation that providing transparency and additional context is now the better way to address manipulated media and avoid the risk of unnecessarily restricting freedom of speech, so we’ll keep this content on our platforms so we can add labels and context.
– Meta, July 2024
Meta’s new “AI info” label | Image credit: Meta
Meta amended its policy regarding AI-generated content a few times since launch, and it’s probably going to fine-tune it further as AI tech continues to evolve and more people start using it for various purposes.