Hana Technologies (Hana RFID) a global leader in the designing and manufacturing of embeddable RFID tire tags has become a member of the Circular Rubber Platform an online knowledge and networking platform on rubber circularity, making it the first RFID company to participate in this initiative. This milestone reinforces Hana RFID’s long-standing commitment to sustainability and circularity in the tire and rubber industry.
Hana RFID has been at the forefront of RFID-enabled tire traceability since 2005, promoting circularity by enabling seamless tracking throughout a tire’s lifecycle. Embedded during manufacturing, Hana’s RFID tire tags assign each tire a unique digital identity, enabling full lifecycle traceability from production and usage to recycling and repurposing.
“We are excited to join the Circular Rubber Platform as the first RFID company in this initiative,” said Val Peters, VP of Marketing at Hana RFID. “RFID technology is essential for advancing a circular economy in tire manufacturing, and we look forward to collaborating with partners across the rubber sector to drive sustainability on a broader scale.”
An RFID tire tag is a compact, embedded device that utilizes radio frequency identification (RFID) technology for tire tracking, monitoring, and management. These tags generate digital twins of tires, enabling seamless integration with fleet management systems, inventory tracking, and other digital applications, including the European Digital Product Passport (DPP). By establishing a digital twin, Hana’s RFID solutions empower the entire tire ecosystem to optimize maintenance, improve inventory control, streamline fleet management, and develop innovative business models that enhance efficiency and sustainability.
“RFID technology is key to enabling a circular rubber economy. RFID enables seamless tracking from production to end-of-life recycling by connecting material and production data into each rubber product. It provides traceability and easy identification and allows for smart sorting of materials and efficient recycling to ensure responsible reuse, remanufacturing, recycling, and waste reduction,” said Enrico Koggel, Co-founder of Circular Rubber Platform. “We are therefore happy to announce Hana as a new member of the Circular Rubber Platform, with the technology and experience they can provide to the platform. We look forward to sharing knowledge on RFID and working out opportunities for this technology in rubber industries that require Digital Product Passports in the near future, such as footwear.”
Hana RFID’s membership in the Circular Rubber Platform aligns with its mission to drive innovation in tire traceability and promote a circular economy. By collaborating with industry leaders, Hana aims to advance RFID adoption in sustainable tire lifecycle management, minimizing waste and maximizing resource efficiency.