Tim Cook echoes Steve Jobs
In the memo, Tim Cook shared with everyone something that Steve Jobs once said. Something that still drives Cook to this day.
When you grow up, you tend to get told that the world is the way it is. But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. You can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.
Apple CEO Tim Cook, April 2026
The ethos that made Apple what it is
From a single computer prototype to 2.5 billion active Apple devices today. | Image by PhoneArena
Cook goes on to tell employees that these words and this outlook on life are what made Apple what it is today. The company has had an immeasurable impact on the world and the tech industry as a whole.
He says that if Apple’s workers keep trying to change the world like Jobs did, then “the opportunities ahead of us are among the greatest we have ever seen”.
Here’s to the next fifty years
Cook thanked Apple employees, whether they have been there for years or just joined this very year, and asked them to reflect on how they have helped changed the world for the better.
Apple CEO Tim Cook’s memo to staff today to mark its 50th Anniversary. “The opportunities ahead of us are among the greatest we have ever seen.” pic.twitter.com/qLshaEyC7T
— Mark Gurman (@markgurman) April 1, 2026
The letter ended with Tim Cook expressing hope and confidence in the next 50 years of Apple. Whether smartphones even exist by then or not, Apple intends to remain a huge part of the future of consumer technology.
An immensely important milestone
Love it, hate it, or be indifferent to it, Apple is one of the most important companies in the world today. To have hit 50 years of continued growth, to continue influencing multiple industries to this extent, is an almost unthinkable achievement.
No one can really say whether Apple will hit 100 years, but I hope it does. It’d be nice to have a familiar logo to look back on and remember this time. Here’s to the next 50 years.