Don’t promise too much
The lesson here is that, in general, even a snake oil salesman needs to kill a couple of snakes before putting the essence in a bottle; in this case, the snake hadn’t yet been located. Apple has not admitted any wrongdoing as part of the settlement, saying it acted in “good faith” and “reasonably” thought it had complied with all applicable rules and regulations.
Apple now appears committed to a new partner-based strategy in which it builds the very best hardware on which to run AI, allowing users to choose whichever brand of AI they want to use on-device. At the same time, Apple is focused on building Apple Intelligence as a viable alternative. This will take time, but Apple will no doubt press ahead until it gets Apple Intelligence right.