Sales have changed dramatically over the last decade. Addressing an ever-changing market isn’t easy, and emerging businesses have certainly had work cut out for them, particularly as sales outreach too has needed to be adapted accordingly.
In the age of AI, sales engagement is perhaps more dynamic than ever. Mixmax is a Chrome extension that essentially lives in your Gmail inbox, retrofitting it with various functionalities designed to make sales outreach more streamlined and precise through email templates, sequences, meeting notes, a more robust calendar, and much more.
AI-powered sales outreach optimization
The extension is an effort to streamline various workflows pertaining to sales outreach, such that teams can more easily coordinate campaigns, keep track of priorities, and attract new customers through proactive action.
While there’s a lot of functionality packed within what is effectively a browser add-on, it’s surprisingly easy to get the hang of a typical workflow. As AI is very much a central point here, it’s particularly notable that it can significantly decrease friction when getting started.
One such case is with the Sequences feature which does most of the work for you. While you can start from scratch or use the ready-made templates, you can also query the AI to create a sequence for your specific use case. You can include details about the purpose of your outreach, your company’s values, address any potential pain points, and so on.
Keeping in touch
As stated earlier, sequences can quicken the work to a great extent. It automates emails, creates to-dos, connects with the customer via Linkedin, and follows up to keep in contact with them. Hence, it’s good to also have a few email templates at the ready.
Aside from the usual body text, you can also include polls, surveys, calendar invites, Google Maps addresses, Linkedin posts, and so on, to further boost interactivity.
With automation being the name of the game, I’d also recommend setting up a few rules that are relevant to your use case. You can choose your email as the trigger app, such that whenever you receive an email that meets certain conditions, the app will perform the chosen action. This can take a bit of time to set up just right, but should provide you with a net benefit in terms of organization.