RAMageddon just claimed another victim, as Apple raised the prices of Macs, iPads, Apple TVs and HomePods by up to $1,300/£1,300. iPhones have not been hit, but it seems pretty damning that we can expect the iPhone 18 family to get a hike.
CEO Tim Cook did warn us that soaring memory costs had made increases “unavoidable,” and it’s finally happened. That makes this Prime Day the most important of the past decade, because while the prices are higher on Apple’s own website, all the discounts on these products are still available on Amazon and elsewhere.
So I cannot overstate it enough — this is the last chance to buy Apple tech at normal prices before things go out of control. If you’ve been on the fence about it, now’s the time to buy.
iPad savings
Stock is drying up fast on iPads, as everybody is rushing to buy one at these lower prices before they sell out.
U.S. prices 🇺🇸
U.K. prices 🇬🇧
MacBook savings
It looks like everything is still in stock at either original prices or slightly discounted from the new prices at the moment. Don’t expect that to last much longer.
U.S. prices 🇺🇸
- MacBook Neo (256GB SSD): was $699 now $589 @ Amazon
- MacBook Air M5 (13-inch): was $1,299 now $1,099 @ Best Buy
- MacBook Air M5 (15-inch): was $1,499 now $1,299 @ Best Buy
- MacBook Pro M5 (14-inch): was $1,999 now $1,549 @ Amazon
- MacBook Pro M5 Pro (14-inch): was $2,499 now $2,049 @ Amazon
- MacBook Pro M5 Max (14-inch): was $4,099 now $3,299 @ Amazon
U.K. prices 🇬🇧
Mac desktop savings
This is where things get tricky. After the big OpenClaw haul, Mac mini is just out of stock pretty much everywhere. Not only that, but the Mac Studios are now virtually impossible to come across at the lower rates. Fortunately, the iMac is still going strong.
U.S. prices 🇺🇸
U.K. prices 🇬🇧
Apple TV and HomePod savings
How much RAM does a HomePod need!? Anyway, my gripes aside, luckily, Apple TVs and HomePods are still available at the original prices elsewhere — except for HomePod mini.
U.S. prices 🇺🇸
U.K. prices 🇬🇧
We’re tracking all the best Prime Day deals
The Tom’s Guide Savings Squad is busy finding the best products for less this Prime Day! Follow Tom’s Guide on Google News and add us as a preferred source to get all the latest. Alternatively, you can read our content on the Tom’s Guide app available now for iOS and Android.