According to Adobe, the goal of the integration isn’t only to help workers create more content, but to “express their ideas, contribute to the creative process and bring those ideas to life faster.
“By making Adobe’s pro-grade tools accessible through conversation, people across teams can more easily explore ideas, build on each other’s thinking and collaborate on how to make the work better,” a spokesperson said. “At the same time, making creation easier only makes human judgment more important. Adobe’s tools can accelerate the creative process, but people still bring the ingenuity, taste and point of view that distinguish great work.
“For brands, that human perspective is ultimately what turns content into something that stands out and creates a meaningful connection with an audience.”