Splitting up with your partner usually leaves both parties on rather poor terms, or is that just me? In the case of Undead Labs, the developer behind State of Decay, that seemingly isn’t the case.
In a recent interview with Game File, Undead Labs Studio Head Philip Holt was asked why the studio is still sticking with Game Pass, and here’s what he said:
I don’t know that we’d be in the place we are today if not for the Game Pass audience
Philip Holt – Undead Labs Studio head
Shocking many I’m sure, as again another developer comes out in defence of Game Pass, but Holt does go on, stating:
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“Even today, we have several thousand people coming through the door every day. The benefit of State of Decay is that it’s a very retentive game. Last time I looked, something like half of our monthly active users have been in the game for close to two years, and a quarter for more than five. A lot of players from Game Pass come in and they’re like ‘this isn’t for me’ and leave. There is a high churn rate. But of the players we capture, we capture for a long time. And then they become franchise fans and consume other titles, and they’re excited for State of Decay 3. It’s really helped us achieve scale.“
He continues, lamenting Game Passes reach:
“How do we make the most of that for State of Decay 3? Our biggest investment by far is the four-player co-op shared world, so a large audience that comes through Game Pass becomes a huge benefit. They play State of Decay 3, it is a great experience with friends, they invite their friends, and many of them will be on other platforms. It is a vector of growth for us.“
The full interview dives into a plethora of additional details, including how the studio is working with three co-development teams to keep the project on track, so I do suggest you dive in and read it yourselves. But it’s great for us Xbox fans to see Holt take this position and recognize the value of a service like Game Pass despite the split with Xbox.
Thankfully, State of Decay 3 is full steam ahead for next year. As quite the zombie fanatic, I’m excited and hopeful that the game does well. It remains the one game I wish Xbox hadn’t chucked out amid their restructuring, but alas.
Do let me know your thoughts on Holt’s comments down below!
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