Samsung’s latest ad takes a literal punch at Apple’s iPhone Duo and more specifically, its sidebar. That’s the new adaptive navigation system implemented on the Duo, where UI elements are pushed to a vertical column on the side.
It’s been a major talking point for the Duo and a cause for plenty of criticism as it eats up a significant portion of the device’s screen real estate. And Samsung naturally decided to make a short ad that mocks the Duo, simulating the sidebar with a piece of black tape placed on its own Galaxy Z Fold8.
Apple iPhone Duo
Samsung’s latest ad mocking the iPhone Duo
Once the tape is removed, we get to see how much more content can fit on the Fold8’s cover screen.