“This doesn’t represent pre-order data,” Xbox disputes reports of PS5 crushing GTA 6 preorder demand

Amongst what feels like a deluge of bad news for Xbox right now, from console price rises (again) and threatened studio closures, it seems GTA 6 preorder sales data has become the next battleground for which fans and publications are using to stick the knife in. There’s a particular social media post right now being shared from IGN stating that, based on their affiliate data, PlayStation is outperforming Xbox on GTA 6 preorders by a rate of 8-to-1.

Windows Central can confirm that we’ve received a statement from an Xbox spokesperson on this matter: “This doesn’t represent pre-order data. We’ve had record orders. People should wait for real data and not clicks on affiliate links.”

We’re living in an era where social media narratives often outpace verified market reality, and to be clear, IGN does state in the quote that it’s based on their own community data. But it’s worth noting that while it is likely true that PlayStation is receiving more orders based on their console share of the market, nobody actually knows the concrete sales data yet, and relying on affiliate linking programs from one website to draw broad conclusions about the state of affairs is a shaky tactic.

But it IS one that’s gathering traction as it’s being amplified by reports such as this one from Vice, and it’s gathering significant engagement. Engagement that will no doubt have reached the general public outside of the gaming sphere, too, as it’s being shared around on Instagram, X, and other platforms.