Pixel Tag leak shows Google preparing its own AirTag

With August on our doorstep, the next Made By Google product launch event is nearly within reach. That’s going to bring us the Pixel 11 series, as well as the Pixel Watch 5, but what else? Well, there’s that new Pixel Buds Pro 2 colorway, for one. But if you’ve been paying close attention, you also might remember that mention of “Pixel Tag” support we saw pop up in an earlier Pixel 11 leak. Now we’re finally starting to learn what to expect from this hardware.

See that little hole towards the bottom with what appears to be a fine grille? Sure enough, one of those listings mentions “a loud speaker for easy nearby search.” Other available details include the model number GA12506 and references to “Fog Light,” which could be Google’s branding for the Tag’s color.

All of this seems reasonable enough — and really, the lack of a Google-branded Find Hub tracker has felt like an oversight for a while. Samsung’s already getting ready to introduce its own third-gen SmartTag tracker, and other phone manufacturers have had their own solutions for years.

Even with the product’s identify now feeling certain, we still have tons of questions about what to expect from the Pixel Tag. We’d like to believe there’d be UWB support, but so far no direct evidence has turned up. And then there’s the big question of how this tracker will be powered. Could Google go with a replaceable disposable battery, like an AirTag? Maybe something rechargeable?

Finally, we’re very curious about what Google might be thinking for pricing. Will we get to save with a multi-pack, or maybe score a bundle with the Pixel 11 itself? Hopefully we’ll be getting all those answers once August 12 rolls around.