Microsoft held a Windows and Surface event last week that focused heavily on the Surface Laptop Ultra. Coincidentally, Panos Panay announced a new device on the same day. Panay, who led Microsoft’s hardware division for years, now works for Amazon and unveiled a new range of Amazon Alexa tablets.
Those tablets aren’t really direct competition to the Surface Pro, but they do have a feature I’m envious of. The nanomatte screen on one of those Amazon Alexa tablets would be perfect on a Surface Pro.
Matte displays reduce glare by diffusing light. Because the screens bounce light in different directions, the image can appear grainy. An extreme example of this is if you get a cheap matte screen protector for your phone, but even a premium PC with a matte finish can look a bit grainy.
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The nanomatte display Amazon uses in its new tablets etches the screen in a way that aligns with the pixels of the display. Amazon praises the displays for providing “a first-of-its-kind cinematic viewing experience, with incredible contrast retention in bright conditions and text that feels like it’s sitting on top of the glass.”
I’m not sure I agree with the claim that it’s a world first. Apple’s nano-texture technology is similar to what Amazon unveiled. But even if Amazon is not a pioneer in the space, it has a device with a screen I’m envious of.
Microsoft has been oddly resistant to anti-glare displays. Surface was late to the party on adding them to any device and has been selective with where it offers the screens.
Even as recently as this year, Surface Laptop 8 shoppers needed to choose between an anti-glare display or 5G connectivity.
Our Editor-in-Chief Daniel Rubino argued back in 2020 that Microsoft needed to use anti-reflective displays in Surface PCs. Anti-reflective screens are different from anti-glare displays, but both aim to improve visibility in bright environments.
Microsoft has yet to fully embrace anti-glare screens and it holds back Surface hardware.
The anti-glare display of the Amazon Alexa Tablet 12 Pro also has a texture that makes pen usage feel more natural. The screen is meant to make it feel like you’re writing on paper, not a perfectly smooth piece of glass.
It’s not surprising that a device made by Panay has features that would fit perfectly on a Surface. He shaped the Surface brand as much as anyone, and he took his expertise over to Amazon.
But as I mentioned earlier, the Alexa tablets are not competitors to the Surface Pro, so they can’t serve as replacements either. The Alexa tablets run on Android and have access to the Google Play Store. That’s a welcome change to the locked-down Fire Tablets of the past, but it’s a far cry from a Windows-powered 2-in-1.
I’d love to see Microsoft replicate the nanomatte finish of the Amazon Alexa Tablet 12 Pro on a Surface Pro in the future. The finish would help those using the Surface Pro in bright settings and also improve the feel of using a stylus.
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