This includes “always-on” agents that work in the background, taking on recurring tasks for users. Users choose from pre-built agents aimed at specific workflows, then customize what actions the agent takes, set goals, and review plans before it begins. The agents ask for approval for certain decisions, learn preferences from feedback, and are managed via a central dashboard in Firefly.
“On a multi-week video project, for example, an always-on agent can organize incoming footage, remove duplicate clips, and flag camera shake or audio issues for your review,” Mike Polner, vice president of product marketing, Creators at Adobe, said in a blog post.
“For the right person, I think it’s an easy sell,” said Kirkpatrick, such as a social media manager starting their day with a batch of draft posts to review, though it may be less appealing to creative professionals responsible for generating broader ideas.